The Benefits of having a Website

Background

The main reason a company establishes a web presence to to make more money! A website allows a company to break away from its geographic constraints and market to a much wider audience.

Having a web presence allows a company to be in touch with their clients more easily, more often and cheaper. This ultimately leads to more business exposure leading to increased sales.

Benefits

Increased competitive advantage: Increased exposure allows individuals and small businesses to compete better against large firms by making them more efficient and effective.

Gets your message out there: More and more people are using the web to research products and services they need. Having a web presence is vital to the ongoing successful marketing of your business and/or service.

Serve your existing customers better. The value of having a website is not only about finding new customers but in serving your existing customers better.

Improving relationships with existing customers ensures a loyal following and repeat sales.

Even small businesses are able to provide an increased level of customer service. We can't all afford to have 24hr customer service representatives available. However a well designed and written site is able to address the majority of your customers needs instantly and more efficiently.

This can be achieved by providing:

• A source of information be it a list of services, on-line catalog, driving directions etc.
• A way of communicating special events to your customers.
• A way for your customers to contact you. Either by your contact information or by them filling in a form.

Market research: Your website can provide a lot of information on current and potential clients via surveys, feedback forms or customer opinions.

You're open 24/7. People are able to visit your site at any time and research the information they need. If you have an e-commerce site you could be taking orders at any time.

Immediate and less intimidating. Often people just want some information or like to browse without having to deal with a pushy salesperson. A website allows customers to get information on their terms.

Create a GREAT first impression: A website acts as your on-line representative and offers you the opportunity to create a GREAT first impression. If your clients like your site they're more likely to do business with you.

How to Proceed

Once a decision is made that a business needs a web site you're faced with a number of questions like.

I know I need a website and I understand my business but I don't know how to put a website together or how to promote the site effectively.

At Fishbone Web Design we take the time to discuss your needs and to educate our clients in the intricacies of how the web works. We take pride in the fact that we're able to discuss these issues in language that you understand.

To get started, please contact us to discuss your needs and find out how we can assist you to achieve your goals.